AMD powers ahead in mobile processors



AMD has gone from its 1st generation mobile processor five years ago to its 7th generation mobile A-series processor today – it may not have Gordon Moore as a founder but its sure keeping up with his ‘law’.

The 7th generation mobile A-Series is all about up to 50% more compute power; up to 18% faster and 4K graphics; less battery use; support Windows 10, DirectX 12 and Vulcan API gaming experiences; at lower cost.

It has announced the new processors to coincide with the release of HP’s new ENVY x360 based on the AMD processor. The x360 is a form factor that uses a 360° hinge effectively giving it a five-in-one capability.

AMD will officially introduce 7th Gen A-Series APUs and showcase a wide range of OEM designs at Computex 2016, May 31-June 4, 2016, in Taipei, Taiwan.

“We know that consumers want more for their money than ever before – sharper graphics, faster performance, and longer battery life. We have focused on working with key OEM partners to develop outstanding computing platforms that will fully take advantage of the powerful 7th Generation AMD APUs,” said Jim Anderson, senior vice president and general manager, Computing and Graphics Business Group, AMD.

“I’m excited that consumers will start to see some of these fantastic systems come to market so soon. I’m very proud of the exceptional AMD engineering execution that enabled us to accelerate these exciting new products into the market for our customers and end users.”

”It is exciting for HP to be first in bringing 7th Generation AMD A-Series APU technology to market, especially in such a compelling new notebook design,” said Kevin Frost, vice president and general manager, Consumer Personal Systems, HP Inc. “We think the HP ENVY x360 will resonate with consumers who are looking for the entertainment- and productivity-enhancing capabilities of the ENVY x360 design, which really showcases AMD computing and graphics prowess.”

Now shipping in volume to OEM customers are both quad- and dual-core 7th Gen AMD A-Series processors, featuring mobile-optimised “Excavator” x86 CPU cores for high-speed computing, and Radeon R7 or R5 graphics for smooth online gaming and enhanced HD streaming capabilities. The 7th Generation AMD A-Series FX part shows up to 50% improvement in compute performance over the FX part released just two years ago.

The 7th Gen AMD A-Series APUs will allow users to enjoy the latest multimedia experiences in up to Ultra HD 4K video resolution, and AMD FreeSync Technology support for fluid, artefact-free online gaming performance in capable notebook and All-in-One configurations.

06 April 2016